Make the most out of your participation at Catersrouce by leveraging media opportunities to gain exposure. These simple tips and tricks will help you get started until our full Press Toolkit is available!
Get to know the media.
We do not recommend blasting press releases to the entire media list. The press will be much more receptive to a pitch tailored to who they are, their interests, and what they cover.
Communicate with the media before the show.
If you have a list of media contacts with whom you regularly communicate, send them an email pitch with information on any newsworthy products you will launch at Catersource.
Download the Full PR Toolkit Now!
Press Briefings & Meetings
Many exhibitors book one-on-one appointments with media at their booths. Here is some advice for you to consider as you start out:
In your initial meeting request, include a 15-second pitch with who you are, what sets you apart, and why they should carve out time to visit your booth.
Once you have confirmed briefings with the press, send them a calendar invite. Allow between 15 and 30 minutes for each media briefing.
Send a confirmation email two or three days before the event with: your name, booth number, date/time of meeting, and your onsite contact information.
Prepare your booth staff for interviews with the media and develop talking points for your spokesperson so they understand what messages are important to convey.
Press Releases & Press Office
If your company is announcing a new product leading up to or at Catersource, we can help you increase exposure through a press release detailing exhibitor news. This press release will be distributed by the Catersource PR team one week prior to the event. More information will be shared early 2019.
The Catersource Press Office will be located near the show floor. It is open to members of the media registered to attend the event and also available to exhibitors who have secured media briefings on a first-come, first-serve basis. Exhibitors are encouraged to drop off press kits in the Press Office the first day of the tradeshow.
Press Release Guidelines
Catersource must approve any third party use of its brands and content. If you plan to write a press release about your exhibitor announcement, sponsorship, or other activities around the event, please include:
About Catersource Boilerplate
Catersource is the world’s premier resource dedicated to the education and growth of catering and event professionals. Catersource provides the most expansive network relevant to the catering and events business, producing in-depth educational offerings at the largest industry conference and tradeshow. Catersource’s live education also extends itself into the digital world year round, with rich editorial content in its e-newsletter products, its website catersource.com, and in its annual January show issue, printed and mailed to over 30,000 industry influencers. Catersource is organized by Informa plc.
The dates and location of the event in the first paragraph:
Catersource, February 26–27, 2019, New Orleans, LA
Attract buyers and the media to your booth with pre-show engagement and content.
Spread the word about your Catersource participation. Put show dates and your booth number on all correspondence with buyers, media, and potential customers.
Make it easy to promote your presence. Download your “Official Exhibitor or “Official Sponsor” logo and pre-made digital banner ads from the Exhibitor Portal.
Join our Instagram, Facebook, and Twitter communities. Be sure to use hashtag #catersource to connect with our followers when promoting company news or event participation.