The success of the Catersource identity depends on the consistency and clarity with which it is communicated. To create effective communication pieces, please implement the standards provided in this document. The document contains guidelines for achieving a consistent look, feel, and voice through implementing a design and writing system that consists of the usage of logos, colors, core visual elements, fonts, tone of voice, and grammar guidelines.
Consistent usage of the Catersource logo and its supporting elements builds brand identity by creating a signature look and feel. The 2019 event includes a conference and tradeshow, so several logo lockups are available with specific information. Check with a Catersource marketing team member, to be sure the most appropriate logo is being used on a project.